Friday, 30 August 2013

Advertisement Scandal in connivance with Media!



Hoisting the National flag on the Independence Day by the Prime Minister at Red Fort in New Delhi and the Chief Ministers of States in the capitals of the respective States are customary functions. This privilege for State Chief Ministers was demanded and achieved by DMK President Kalaignar M.Karunanidhi when he was the Chief Minister of Tamil Nadu. Since then it has become customary at Centre and States. No government at the Centre so far had given advertisements in dailies for the flag hoisting by the Prime Minister. In Tamil Nadu, a customary advertisement for a quarter page was issued so far because certain awards are presented on the day.
But this year the publicity-crazy Jayalalitha regime issued a full page colour advertisement to all dailies informing her programme of hoisting the National flag at 9 AM instead of customary 8.30 AM in order to avoid inauspicious time. DMK President and five-time Chief Minister Kalaignar wondered why such a publicity was made for a customary function and was bewildered that another half a page colour ad was also given for an unusual event of the Chief Minister placing wreath at the war memorial and paying tributes to slain soldiers, just a two-minute event. “After all people’s tax money! Even if two pages advertisement is given can anybody question it?” Kalaignar asked in his epistle on August 16.
In brazen display of arrogance as if “Who is Karunanidhi to question me when all the newspapers and the rest of media, said to be watchdogs of government’s extravaganza are keeping quiet?”, the ADMK regime issued two-full pages of colour advertisements, that too on the first and last pages in all English dailies at premium rates on August 22 for the Chief Minister inaugurating, not even by visiting the places and attending any function in the presence of people, Government Medical College at Tiruvannamalai and National Law School in her constituency Srirangam on the day, through video-conference facility from inside the Secretariat in Chennai in the presence of handful of officials. What a criminal waste of people’s tax money?
The media, particularly dailies are generally highly critical of lavish arrangements for government functions as ‘criminal waste of people’s tax money by its custodians and extravaganza even in the functions of political parties, are conspicuously silent betraying their gullibility, or rather guilty consciousness.
How does this lavishness of the regime and passiveness of the media become a scandal? It is a scandal because there is clearly a quid pro quo. The government is paying out of the way for silencing any criticism in the media, thus failing in their avowed duty to the cause of people and democracy, as its ‘fourth pillar’!
Take for instance, the publication of report on the subject of this lavish two-page colour advertisements on the first and last pages of the dailies on August 22. The dailies faithfully reproduced the Press Release issued by the State government as if the Government Medical College in Tiruvannamalai was planned and executed by this ADMK regime, which is contrary to truth.
According to an official release, “18 medical colleges are currently functioning in the State. ‘It is the aim of the government led by Jayalalitha to start medical colleges in districts which don’t have one, in a phased manner. Based on this, the Chief Minister allocated 25 acres land in Tiruvannamalai and ordered to construct a medical college at a cost of Rs 130.88 crore by following the guidelines of Medical Council of India,’….
‘Buildings have been constructed as per the guidelines of the Medical Council of India and 192 permanent vacancies have been filled. In addition, Rs 16.82 crore has been allocated to buy the necessary equipment and works are on,’ …..
“…Tamil Nadu is a front runner in medical education, and one of the important aspects of Vision 2023 of Jayalalitha is ‘by ensuring universal access to health facilities, Tamil Nadu is committed to attaining the health and human development levels on par with developed nations.
Tamil Nadu is one of the States with a high number of medical colleges in the country, yet every year there is tough competition for admission. The advantage of having more number of medical colleges is one of the ways of decreasing capitation fee”.
But what is the truth? DMK President and former Chief Minister Kalaignar exposed the lie of the ADMK regime’s claim answering a question on August 23, which was completely blacked out by the dailies may be due to guilty consciousness of being willingly becoming party to the lie of the government. Kalaignar had said that on the representation of Minister from Tiruvannamalai district E.V.Velu, the DMK government, which was following the policy of starting medical colleges in each district, announced in the Budget for 2010-11, “In the last four years, approval was given for starting new government medical colleges-hospitals at the headquarters of the districts of Dharmapuri, Villupuram, Tiruvarur, Sivaganga and Perambalur. Further, a new government medical college will be set up in Tiruvannamalai during the ensuing financial year”. During DMK rule, fund was allocated for it and a GO also was issued. During the tenure of the then District Collector Rajendran two places for the medical college were identified and the present location was decided. Moreover, a Special Officer for the new medical college in Tiruvannamalai Dr.Amutha was also appointed. Kalaignar also gave details of national and international awards and acclamations achieved by the Health department during the DMK rule.  But covering up all these Jayalalitha has claimed as if she announced the college, allocated land and fund.
If at all the dailies had referred their own issues of the past they could have (they should have) on their own nailed the lie of the ADMK regime. But even after it was exposed by the former Chief Minister, if they refuse to publish it and conceal the truth from their reader and people, what are we to call such dubious act?
At least to verify the veracity of this claim of Jayalalitha regime, the dailies have to go through their records of some years back. But there are umpteen instances of their failure to brush up their memory on reports of few months back when they had been huge publicity to the ‘announcements’ of Jayalalitha which were repeated many times within few months/weeks.
For instance, Jayalalitha’s announcement on July 24 last, of sanctioning Rs.2,950 crore for road development works across the State was given widest coverage in all English and Tamil dailies on July 25. On the same day, Kalaignar, in a very detailed statement, the same announcement in effect was made by the Finance Minister in his Budget presented on 21.3.2013, during the debate on grants for Highways department in April last the Minister concerned gave details of works to be implemented during the year, and the Chief Minister, in a hurry, read out a statement under Rule 110 in the Assembly on 1.4.2013. As usual the ADMK regime or its Chief Minister Jayalalitha did not respond to the queries raised by Kalaignar. Possibly they were confident that the ‘servile’ media in Tamil Nadu would cover up the exposure by Kalaignar.
So, the announcement made by Jayalalitha on July 24th and the wide coverage given by dailies on 25th is in fact for the fourth time within a span of four months every time as if it was a new one. People were duped by repeating the same announcement as new every time by the ADMK regime and the dailies, obviously, are abetting it.
Because, while they traverse back by even 40 years at times to bring out ‘seeming contradiction’ as they see, in the stand or averments of the DMK, these dailies scrupulously avoid masking any such ‘investigation’ in the case of Jayalalitha. They do not even refer to their own reports in the past three or four months and bring out the dupe played by the regime on the people of the State.
As committed journalists they are expected to expose such cheatings on their own but when it is done by the DMK President they carefully black out his statements. Legally speaking and morally too, does not this amount to abetting the dupe of the regime for the reward of ‘liberal’ advertisements at the cost of people’s tax money?
If this is not a scandal what else is? If this act is not ‘in connivance’, what else is?
(N.B: If this is the condition of dailies in Tamil Nadu, the affairs of the party of working people, the CPI in the State is not much different. The ADMK government banned a meeting to be addressed by R.Nallakannu and D.Pandian on 26th at Tiruturaipundi organised by their Tiruvarur district committee. What if? On the same day this report appeared in dailies, their daily ‘Janasakthi’ was also lavished with the two pages ads on the first and last page, which was enough for them to forget the ban and continue to lavish praise for the regime. This is the regrettable condition of the party nurtured by leaders like Manali Kandasamy, M.Kalyanasundaram, P.Manicam and KTK. Thangamani.)

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